L'Observateur has developed a statistical index to qualify customer satisfaction. We call this index the CEQI©.

The CEQI© converts consumer opinion into figures and percentages. It acts as a thermometer: an actual customer satisfaction statistics spreadsheet.

L'Observateur offers a complete customer satisfaction evaluation program. It is easy to integrate, and easy to use: a genuine work tool that was successfully applied by CAA-Québec, la Banque nationale du canada, Réno-Dépôt, La Piazzetta, Burger-King, Astral Média, ADMACQ, Brasserie Labatt, Subaru Canada, Les Rôtisseries St-Hubert, Uniprix, Cora, Desjardins, Superclub Vidéotron, Cadillac Fairview, Yves Rocher, IGA-Sobeys, BMW-Laval, and several other businesses.

This program aims to help business leaders make decisions, and implement measures to increase customer satisfaction.

Based upon a scientific approach, which guarantees accurate and meaningful statistics on many levels, this program allows to quantify, and to qualify the nature of the service your employees give your customers. L'Observateur measures the perceived quality of your staff, your products, and of your organisation and efficiency.

Made-to-Measure Training

L'Observateur offers made-to-measure training for companies and retail businesses. These courses, which are tax deductible, teach businesses how to retain newly acquired knowledge. These courses are based upon management training, and upon helping companies and retail businesses with their efforts at increasing customer satisfaction.

Based upon a strong knowledge of the retail sector, L'Observateur's training and coaching sessions are an asset for any business in search of new ideas and rapid growth.

The following subjects were well appreciated by our customers at Abitibi Consolidated, Le groupe Forzani, Ivanhoé Cambridge, MABP, Rona Sherbrooke, Carquest, NAPA, Intrawest-Tremblant:

1- Marketing Relationships: Manages the approach, the employee-customer relationship.
2- Standardizing Service: simple, easy, and pleasant.
3- Growth: Growing, becoming larger, and handing the torch!

Conferences on a theme

L'Observateur invites you to surprise your executives, your managers, your employees or your shareholders with a conference with a proven formula based upon fresh data, anecdotes, and certified proof, the whole conveyed via a theme with a message. Surprise, amazement even provocation can all be at the core of an important message to be conveyed. Conferences can be an efficient way to reach important communication goals for a business, an organisation or an institution.

1- Genius Ideas.
2- Where Are People Going?
3- Learn What It Takes.
4- All That Is Measured, Is Improved.
5- Opinions Can Be Measured.
6- Loyalty Equals Satisfaction.