L’OBSERVATEUR: Its Expertise

President-founder: Jacques Pelletier

He is known as a leading Canadian expert in the fields of planning, socio-economic research, and marketing. He authored several scientific papers, published by UNESCO, the FAO, and the American Department of Interior. He Is an American Marketing Association award winner. Trained as a mathematician, a statistician, and a teacher, Jacques Pelletier has lead numerous major research projects, all of which required creativity, and the mastery of various techniques. He is a lecturer and a moderator, and he has developed several major strategic plans that have had a crucial impact on private and public businesses.

Chief Executive Officer: Michelle Rivard

A skilled communicator, her education in law, and political sciences gives her a unique perspective when analysing socio-political or socio-economic issues. She joined Pelletier Marketing in 1993. In 1995, she became a partner and Executive Vice-President. In 2001, she became President and Chief Executive Officer of the L'Observateur division. Michelle Rivard is recognised as a moderator and fact-gatherer. In her role as managing director, she leads a team of forty plus people.

Our Team

The expertise and the quality of the staff at L'Observateur have been recognised for several years. This team of experts and specialists, along with its two leaders, work on research, fact-gathering, data analysis, and project monitoring. The members of this team are highly skilled in statistics, mathematics, economics, marketing, information technology, and communications.