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Surveys

L’Observateur can conduct various types of surveys
on your target or client groups.

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The quantitative surveys

The quantitative surveys allow the measurement of different phenomena and behaviours of a given population. Whether they are made from the call center of L’OBSERVATEUR, on the internet through its web community or in person, quantitative surveys will enable you to identify the major undercurrents of a particular problem.

The quantitative surveys are a tool of choice for many studies, both of public opinions, satisfaction, consumer behaviours, the reputation of an organization or brand, etc.

Data collection is constantly subject to verification by the field supervisors, while the electronic data processing is carried out by qualified staff using the software SPSS and StatXP.

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The qualitative surveys

The qualitative surveys consist in studies based more on discussions than direct questioning. Mostly in the form of focus groups, qualitative research helps identify the behaviours, motivations, opinions and judgments of consumers. They are placed in interaction with a facilitator who seeks to promote the exchanges and expressions of point of views.

L’Observateur bases these surveys on a specialized expertise to conduct the focus groups and qualify the results. The most important ingredient in a focus group is the connection that may arise between the facilitator and the participants. This connection cannot be taught but must be experienced. When the stakes and expectations are clear and well presented, through him, the maximum information is obtained.

The animation team of L’OBSERVATEUR has developed an expertise in focus group management, allowing several companies to discover the strengths and weaknesses of an advertisement, product or service that they were going to market.